Social media guru, Dave Nelsen, shared applicable insights at Capital Bank’s most recent Thinking Ahead Business Series. “Companies that blog generate, on average, 55 percent more web traffic to their sites than those that don’t, and here’s why: Google algorithms prioritize new content in search results and half of all Internet traffic starts with a search.” This was just one of the take-aways gained by the 130 local business executives gathered at Gannet/USATODAY headquarters in McLean, VA on December 4, to attend a complimentary seminar hosted by Capital Bank, N.A. The featured speaker was entrepreneur and social media pioneer, Dave Nelsen, who has turned his social media expertise into a highly successful career as a business consultant.
Nelsen is the third speaker brought to the Washington metropolitan area by Capital Bank for its Thinking Ahead Business Series. An ongoing series of events designed to help businesses plan, execute and grow, Thinking Ahead brings industry leaders and experts together with the business community to discuss timely and pressing issues in today’s challenging business environment. These complimentary events are open to the public and to date have brought together more than 500 attendees. From industry-specific symposiums such as non-profit financial management to seminars on broader topics such as social media marketing, the events demonstrate Capital Bank’s commitment to providing actionable content to the local business community.
CEO, Ed Barry, says, “We do it because we are committed to providing business leaders with the information and insight they need to plan for the future. We like taking an active role in our partnerships. We know how hard owners work to keep their businesses viable and we want to be there with them.”
Capital Bank’s active partnership attitude is the key to their unique identity. Relationships are at the core of their consultative approach to banking, with their bankers’ ability to craft and deliver tailor-made solutions to fit business needs. The knowledge and resources Capital Bank bring to the table one-on-one with their customers, as well as the expert information they offer to the business community at large with the Thinking Ahead series, are what helps set them apart from other banks.
For more information about the Thinking Ahead business information series and how to register for new events in 2015, join Capital Bank’s mailing list.